SMPAC RE-BRAND

SMPAC • Allie Young

Executive Summary: SMPAC Engagement Client: Simsbury Meadows Performing Arts Center Two-Part Scope: Website Refresh — A phased Squarespace redesign focused on reducing friction in the ticket-buying journey. The current site has too many clicks/layers to reach events, and the calendar widget is a pain point. Phase 1 is a quick template upgrade and UX cleanup by end of January; Phase 2 will be deeper refinements. Audience Intelligence — Deploying Warren's conversational surveys to understand who is buying tickets, what motivates them, and how they experience the venue. This will inform 2027 season programming so they can move from "building blindly on assumptions" to data-driven curation. Strategic Goal: Help SMPAC attract A-list talent by better understanding their audience across three stakeholder groups: ticket buyers, sponsors, and donors. Connection: Came through Jack (board relationship). Allie Young is the primary contact.