# SMPAC Conversational Survey Campaign - Response Backup **Exported:** May 17, 2026 **Client:** Allie Young - SMPAC **Project:** SMPAC RE-BRAND **Questionnaire:** SMPAC Conversational Survey Campaign **Status:** Completed **Share Token:** 44a1a5f92112ac6da2c9231581f81f77 **Total Responses:** 22 --- ## Questions and Responses ### 1. Audience & Logistics **Who are the primary stakeholders or participants for this project?** > - Donors & Sponsors > - Board Members *Recorded by: Chrome on Windows | Last updated: Feb 10, 2026* --- ### 2. Audience & Logistics **What demographic information would you like to gather from respondents?** > - Age / Age Range > - Gender Identity > - Race / Ethnicity > - Zip Code / Location *Recorded by: Chrome on Windows | Last updated: Feb 10, 2026* --- ### 3. Audience & Logistics **How will respondents receive this survey?** > - Email to existing list > - Social media > - Website popup *Recorded by: Chrome on Windows | Last updated: Feb 10, 2026* --- ### 4. Audience & Logistics **How many responses do you need for actionable insights?** > 250-500 *Recorded by: Chrome on Windows | Last updated: Feb 10, 2026* --- ### 5. Audience & Users **The project scope aims to help SMPAC reach diverse audience segments. For audiences who may be less familiar with SMPAC, and whom SMPAC may be less familiar with, what would you most want to learn from them through this survey?** > I would want to learn why they attend events at SMPAC, what they are looking for in programming and if they feel a sense of belonging. *Recorded by: Chrome on Windows | Last updated: Feb 11, 2026* --- ### 6. Audience & Users **You've identified a goal of expanding your audience by removing barriers to participation, both physical and emotional. What barriers do you suspect exist right now, and what would success look like in breaking them down?** > SMPAC feels insolated and Simsbury specific. I don't know how welcoming the venue is for others. *Recorded by: Chrome on Windows | Last updated: Feb 11, 2026* --- ### 7. Audience & Users **To better understand how the community perceives SMPAC's role in Simsbury and in the larger arts and culture scene: what do you think the community currently sees as your role, and what would you want that perception to evolve into?** > I think the community sees SMPAC as a small organization that put on concerts that are for the Simsbury community and its surrounding towns. I would like to people to see SMPAC as a place where they look forward to going each summer and plan their summer schedules around what's happening on our stage during the season -- can't miss venue for music and arts. *Recorded by: Chrome on Windows | Last updated: Feb 12, 2026* --- ### 8. Competition & Inspiration **When you think about other outdoor venues or arts organizations in Connecticut or beyond, who do you see as doing community engagement really well, and what specifically do you admire?** > Tanglewood is the gold standard. They have diverse programming and a people who will go to anything because its Tanglewood. They are clear in who they are. *Recorded by: Chrome on Windows | Last updated: Feb 12, 2026* --- ### 9. Mission & Story **Looking at SMPAC's new website, you're accurately positioned as "Connecticut's premier outdoor venue." What does "premier" mean to you specifically; is it about the caliber of artists, the venue experience, or something else entirely?** > It's about the experience and the high quality programming that SMPAC provides. *Recorded by: Admin Panel | Last updated: Feb 11, 2026* --- ### 10. Mission & Story **In order to build upon your commitment to being a culturally responsive and community-centered organization, what does that look like in practice at SMPAC, and how is that different from how you've been perceived before?** > Community has meant in the past being in the Simsbury community. We need to look beyond town lines and reach different communities in the region. Additionally, we need to bring more diverse audiences to the venue and reach beyond the patrons we typically see there. *Recorded by: Chrome on Windows | Last updated: Feb 11, 2026* --- ### 11. Programs & Initiatives **The project scope calls out understanding audience interest in "year-round programming and event types." What does SMPAC currently offer outside of your main season that you'd like to highlight?** > It doesn't have any programming in the office season. *Recorded by: Chrome on Windows | Last updated: Feb 12, 2026* --- ### 12. Programs & Initiatives **What do you need to learn from your audience to make informed decisions about future programming?** > We need to know who feels like SMPAC is "their" venue and are attached, we need to understand why people don't think the venue is for them and we need to know what programming would compel people to attend an event outside when weather is unpredictable. *Recorded by: Chrome on Windows | Last updated: Feb 12, 2026* --- ### 13. Programs & Initiatives **Are there any new programming ideas or partnerships you're exploring for 2026/27 that you'd want survey data to help validate?** > We are exploring a partnership with Ridgefield Playhouse and Hartford Stage. In terms of HS, would patron welcome live theater to SMPAC? *Recorded by: Chrome on Windows | Last updated: Feb 12, 2026* --- ### 14. Success Metrics & Goals **As SMPAC works to attract higher-caliber donors and premium artists, how do you currently define and measure the success of those relationships?** > Are patrons who buy tickets for just one show, now visiting the website more, interacting with us on social media more? Looking to make a donation? *Recorded by: Chrome on Windows | Last updated: Feb 12, 2026* --- ### 15. Success Metrics & Goals **What would you need to learn from your audience or community to confidently approach new premium partners or donors?** > We would need to learn about what they look for in performing arts venues and why the investment in a show is worth it to them. This could be an investment of times, money or both. *Recorded by: Chrome on Windows | Last updated: Feb 24, 2026* --- ### 16. Success Metrics & Goals **Our target is 200-400 survey responses across diverse segments. Based on your current audience size and engagement, does that feel ambitious, conservative, or just right?** > This feel ambitious because I worry that people just won't fill the surveys out or we will only have people who we already know information about, filling the surveys out. *Recorded by: Chrome on Windows | Last updated: Feb 24, 2026* --- ### 17. Success Metrics & Goals **What's your current email list size and typical engagement rate for comparison?** > Approx. 5,000 email addresses with a an open rate of 14% *Recorded by: Chrome on Windows | Last updated: Feb 24, 2026* --- ### 18. Success Metrics & Goals **What specific questions do funders typically ask that you struggle to answer with current data?** > Why we choose the programming we do because at this point it is based off of gut and guesses. *Recorded by: Chrome on Windows | Last updated: Feb 24, 2026* --- ### 19. Success Metrics & Goals **Are there particular grant opportunities or Board decisions coming up that this data could directly support?** > We are always looking at grants, but nothing specific at this time. *Recorded by: Chrome on Windows | Last updated: Feb 24, 2026* --- ### 20. Website Technical & UX **Looking at the current Squarespace redesign that just launched, what aspects feel most aligned with your vision, and where do you see the biggest gaps for what comes next?** > I love the look, its performance based and modern. Right now, continuing to be different from HSO and show how we aren't HSO will be important and needed. *Recorded by: Chrome on Windows | Last updated: Feb 12, 2026* --- ### 21. Website Technical & UX **How do you envision the survey experience fitting into the current site flow? (i.e. where would you like to feature the survey element?)** > Possible a pop up when people visit the site? *Recorded by: Chrome on Windows | Last updated: Feb 12, 2026* --- ### 22. Website Technical & UX **What are your top calls to action you would like someone to do AFTER participating in the survey?** > Sign up to be on our mailing list, purchase tickets, make a donation. *Recorded by: Chrome on Windows | Last updated: Feb 12, 2026* --- ## Metadata - **Questionnaire ID:** cmlg3sgck000flb04d2efpxtu - **Project ID:** cmkcy7k0s00010v9p1th3rgsl - **Client ID:** cmkcy7k0s00000v9p07lf3qtw - **Created:** February 10, 2026 - **Duration:** 120 minutes + 15 min Q&A buffer --- *This document serves as a backup of the discovery session responses. The live questionnaire is available at: https://discovery.nesolagus.com/respond/44a1a5f92112ac6da2c9231581f81f77*