SMPAC

(00:00:02.181) Allie Young: Up. (00:00:05.381) Aaron Lyles: Hi, Kris. Nice to meet (00:00:06.381) Kris Barnett: you. Nice to meet you. Good morning. (00:00:08.381) Aaron Lyles: Good morning. Where? Where is everybody? Where is everybody in Simsbury? Or (00:00:13.981) Lynne Adame: I'm up the road in Granby. (00:00:15.281) Aaron Lyles: Oh nice! Okay, (00:00:16.581) Kris Barnett: You get my dog in the background too. Who is my buddy? (00:00:19.481) Aaron Lyles: Oh (00:00:20.281) Kris Barnett: nice. (00:00:20.681) Aaron Lyles: He's a cat down here, right? (00:00:23.581) Allie Young: Now. So (00:00:24.281) Aaron Lyles: That is just (00:00:26.681) Allie Young: Barking. And, you know, it's so funny. He has never had it in, like, he had when he busted through the (00:00:31.681) Aaron Lyles: Crate, (00:00:32.081) Allie Young: That was amazing. Yesterday, when we were on the phone, he busted through the gate. I was like, something about you on the phone, and he was like a phone (00:00:42.681) Lynne Adame: call. (00:00:42.881) Aaron Lyles: It's funny. (00:00:44.981) Allie Young: It was, now he's in his crazy. He's barking. But I'm, and this is Jeff. Happy birthday to Jeff. (00:00:51.081) Aaron Lyles: Jeff. Happy birthday. (00:00:51.981) Lynne Adame: Nice to (00:00:52.481) Allie Young: meet (00:00:52.681) Lynne Adame: you. (00:00:55.781) Aaron Lyles: Again, like that. (00:01:00.581) Allie Young: and (00:01:00.881) Lynne Adame: here, you (00:01:13.181) Aaron Lyles: Think you're (00:01:14.081) Allie Young: Still muted. Yeah, so the mic is, is (00:01:18.081) Lynne Adame: Acts out. Yep. (00:01:21.981) Jeff: For some reason, the bottom menu wasn't (00:01:24.281) Aaron Lyles: showing up. (00:01:24.681) Jeff: So thank you for your happy birthday (00:01:27.381) Lynne Adame: wishes. (00:01:31.681) Allie Young: So, I know that, you know, for the quickly, but I will let Aaron sort of, you know, talk about what the plan is moving forward. But we're excited about the work with Aaron, not just on the web design components, which I know Kris and Lynne had a chance to look at some of his work, particularly with the Squarespace platform. Then I'll talk about the value add in the market research and getting to know our audience—how they, you know, how their relationship to us, how they visit us, how they use us, how they buy tickets, you know, all the information. So we right now, our season is built (00:02:14.481) Jeff: a bit, (00:02:14.781) Allie Young: it's built well, but blindly right based on a lot of assumptions. So in 2027 as we build our program and we're already have asked out to dance for 2027, she just some work with (00:02:26.681) Lynne Adame: A path. How can we choose a season that is diverse, reaches different genres, and different audiences? (00:02:27.081) Allie Young: And he's also the right match for our audience. So that's sort of why Aaron's here, what we're going to be hiring to help us do, so we can be a lot more strategic and mindful moving forward. So, is that a good introduction? (00:02:45.381) Aaron Lyles: Yeah, that's great, and I'm here to impart in my (00:02:50.081) Lynne Adame: Laryngitis. (00:02:50.581) Aaron Lyles: here (00:02:50.981) Lynne Adame: on (00:02:51.281) Aaron Lyles: the last crunch of holiday sickness. Yeah, I'm here at all to answer questions and really get you guys to understand from a group perspective all the objectives that are on the table. Allie, I think you did (00:03:06.581) Lynne Adame: a great job. (00:03:06.881) Aaron Lyles: Just describing the type of work I do and that my team does as far as, you know, the design and what the website needs to be is one thing and that's what I'm very excited to work with you on. But then what's informing it is that other piece that we really spent a lot of time focusing (00:03:22.981) Lynne Adame: on. (00:03:23.281) Aaron Lyles: So some of that is internal understanding, you know, with a data lens through the internal team of what those needs need to be. But then also from an audience perspective to understand the people who are buying the tickets and showing up. And then there's the other layer of the (00:03:41.681) Jeff: sponsors (00:03:42.281) Aaron Lyles: the donors and you know, how to get the funding through as well. And so we kind of look at it through that three-part (00:03:49.581) Lynne Adame: lens. (00:03:51.581) Aaron Lyles: And I think this is where the initial connection came and, you know, in working with Jack and being on a board with Jack, just understanding that, you know, there are a lot of stakeholders with an organization like this. And we want to make sure that we're being sensitive to all of those so that we can help you guys achieve your goals. And I think the starting point, if I'm hearing you guys correctly, is the website is kind of the nucleus of (00:04:14.681) Lynne Adame: that. (00:04:15.081) Aaron Lyles: Doing an update that's still, you know, taking all those pieces everybody loves that you've put a lot of time into, and elevating that and working with you guys, (00:04:26.181) Lynne Adame: to make (00:04:26.481) Aaron Lyles: Sure that that's going in the direction that you want, in order to elevate the brand, attract those A-list groups, bands, and other events as well. So I'll stop there. I'm happy to answer any questions, but yeah. (00:04:45.381) Jeff: When, to your original proposal, there was a lot of, and Allie alluded to this in her initial comments, information gathering from the website. Can you talk to me about what you're doing there, how that works, what our realistic expectations are, all of that? (00:05:09.181) Aaron Lyles: Yeah. Yeah, absolutely. And this is the kind of stuff that comes out of discovery, really. I definitely don't want to make a false claim that I know exactly what we're going to be doing. But our approach typically, when we're building a website or whether it's a social campaign, email blast, whatever it is, a lot of times it's all of those things. And our omnichannel approach is our conversational surveys, which are all proprietary. We build those in-house with our technology that (00:05:37.981) Jeff: end up (00:05:38.381) Aaron Lyles: asking (00:05:39.181) Jeff: qualitative (00:05:40.081) Aaron Lyles: storytelling questions to understand if someone's coming through your pipeline, right? We want to understand what motivated them. Was it the artist that (00:05:50.481) Lynne Adame: attracted them was (00:05:51.881) Aaron Lyles: Their experience, who might they be bringing? What does this mean to them? What are all those other qualitative, emotional touch points of your audience, so we could better understand how to serve that. (00:06:04.481) Jeff: So, (00:06:04.781) Aaron Lyles: That usually shows up in either a QR code or an embed, whether that's (00:06:10.581) Jeff: a (00:06:10.981) Aaron Lyles: Link, sometimes it goes on in email format and it's really just soft questioning throughout, and we kind of build that into different approaches. Sometimes it's on the ticketing site, sometimes it's a post-show survey. So we're trying to gather information in a sensitive way to understand how to keep building in this way. So it's about continuing conversation, and that shows up in different ways based on what comes out of discovery with you guys. (00:06:40.481) Kris Barnett: This information prior to embarking on a website redesign or if it's happening at the same time. (00:06:47.181) Aaron Lyles: Yeah, I think because of your timeline, (00:06:48.981) Jeff: think (00:06:49.181) Aaron Lyles: I want to do as light a lift as possible, so it can be sensitive to your timeline. It sounds like end of January we want some version of the website update. I think this will probably be a multi-phase approach, but I think for this one, if you're already on Square, (00:07:04.281) Jeff: space (00:07:04.581) Aaron Lyles: I think it's easiest to just work with Squarespace, work with what you have. We can kind of look at it and see where we can come back, where we need something that's missing, and how we just refine that process with you guys. I think that's the best way forward, and in doing that and going through that process, we'll start understanding. Okay, you don't know what I think we still need to understand this. Let's go out and find that information, and that grows over time. Everything we do is consent-based, opt-in based. There's nothing that is put upon (00:07:34.381) Jeff: anybody. (00:07:34.781) Aaron Lyles: We're not going to do is put friction or walls up in front of people who don't right. (00:07:39.581) Jeff: So (00:07:39.781) Aaron Lyles: it's really a matter of just getting under the hood understanding, you know, What you're, what's already working. Well, and then building on (00:07:48.581) Kris Barnett: So do you, so having—I work with, full disclosure, I'm on the marketing committee. I'm on the board. Lynne, who just dropped off for—I don't know why she's not on the call anymore, but she's the marketing chair. I volunteer for other organizations where I've been part of website redesign, and I've always provided the mapping to the web designer. So, we can have a collaboration between you know, where we envision things living. I mean, are you doing the mapping? Are we doing the mapping? What do you need from us to (00:08:24.981) Jeff: do this? (00:08:27.181) Allie Young: Yeah, I (00:08:27.481) Kris Barnett: mean I (00:08:27.781) Allie Young: I think, Aaron, we can talk about it. I know Aaron and I have talked about the collaboration. Aaron and I, at least initially, are looking at how the map is working. I know Jeff has had criticism about there being too many steps to do one simple task. How do we create shorter, fewer clicks to get where I need to go, right? That's been a (00:08:52.181) Jeff: criticism (00:08:52.681) Allie Young: on the website. So, I mean, obviously, Kris, I'd love to talk to you about where we can refine, but I think Aaron and I are talking about working together and collaborating in that way. Does that make sense to all three of you? And (00:09:07.481) Jeff: you know what, I my company made websites for 20 years and We? Always did the mapping we never got mapping from a (00:09:20.081) Kris Barnett: client. (00:09:20.181) Jeff: So we're just coming at it from different places, but it all comes from the goals. Right, our goals are to sell tickets, to try and create something that makes our place look magical and sell tickets to specific events. And that very specifically is where I have an issue, is that our clients, Hartford Symphony, it's becoming events are always promoted, they're always the first thing that you say. We have some branding for the site to do to make people feel like it's a great place to come, but we get those, what's going on this week? What am I going to buy a ticket to now? And is there something else, like a ticket to? That's always front and center, and I think that just comes from your conversations already about what are we trying to do with this site. And what we're trying to do with the site, we're trying to sell tickets, that's our lifeblood. (00:10:26.281) Aaron Lyles: Yep. (00:10:29.781) Kris Barnett: So we all now have photos. We used to have a professional photographer, we've got photos in various locations. I'm not (00:10:42.781) Jeff: Health centralized (00:10:43.481) Kris Barnett: because of our Google Drive, which many of them were used on our current website. We don't have any photos that are really of quality from 24 or 25, so they're all pre (00:11:00.581) Jeff: 23 (00:11:00.981) Kris Barnett: photos. (00:11:04.181) Jeff: Okay. (00:11:05.581) Kris Barnett: So, I mean, I don't want to give you any expectations. You're not going to get anything that we had, apps that we had last year, or any events from last year. There was no photographer on site last year. We've got photos that we've taken with iPhones, but they're not quality enough to put on (00:11:20.581) Jeff: a website. (00:11:22.081) Aaron Lyles: Okay. Um, do you guys have any? Is there anything that was user-generated you have access to, or the people you know with (00:11:31.181) Jeff: credit (00:11:31.581) Aaron Lyles: We might be able to use that fills the other (00:11:33.981) Kris Barnett: the (00:11:34.781) Aaron Lyles: years between. (00:11:35.581) Kris Barnett: Yeah, we do have video and we have drone shots and we have, so we have the ability to use all these photos because they were donated by Tony Healy, the photographer who used them for reported directors. Okay, so we have all that stuff. We've got some drone shots of the venue. We've got some great shots of concerts, but I just want to be full disclosure: there is nothing from the past two years this year. (00:12:03.981) Allie Young: This year we will be investing in a photographer. That was, um, right, just something that I walked into, and it was what it was. But, (00:12:13.581) Jeff: um, (00:12:15.081) Allie Young: But this year we're, so yeah, I think we'll have to kind of play around with what we have, and it could be that it's just more one large, really strong photo that tells one story and using it, (00:12:25.881) Jeff: you know, smoothly, all of those photos are user experience (00:12:30.481) Kris Barnett: photos (00:12:30.781) Jeff: and to me it doesn't really matter if they're old (00:12:33.481) Kris Barnett: or not. No (00:12:34.381) Jeff: Good. Again, to really hit what I was saying before, the photos that matter are when you come to our homepage and the tickets, you're looking for the act, you're looking for—you somehow heard that there was something going on. The photos from the artists, from the performers, that's the ones. Then there's some mood building and some interesting things that we can do after. (00:12:58.981) Aaron Lyles: that. (00:12:59.281) Jeff: Yeah, there is a certain vibe to the Talcott Mountain Music Festival that we joke about all the time, that every band that comes in thinks that they're geniuses because the second song that they play, everybody comes up and starts dancing. And they think that they have this magical touch with the audience. There's the same 100 women who come up in the second song of every (00:13:20.181) Aaron Lyles: performer. (00:13:20.781) Jeff: He started to dance in front of them. There's a certain kind of vibe and traditions. We can tell that story after we've sold a ticket. Yep. (00:13:31.681) Allie Young: Right. (00:13:32.181) Jeff: There are places to tell that story, and it's important to tell that story because it's important to us and politically, since I'm always fighting with the people at town (00:13:39.881) Aaron Lyles: Hall, (00:13:39.981) Jeff: I always want to tell that story. Put our first stories, always sell them tickets. (00:13:46.481) Allie Young: And I think, too, I mean, as we get more acts, if you look at places like we're using as, you know, really good strong examples of what we want to go towards, the people look like a rich field. A lot of the artwork is the concert artwork, like the artwork that is provided by our artists. (00:14:01.881) Aaron Lyles: So (00:14:02.381) Allie Young: We're going to, and if we do too much of us, then it's gonna look very clunky again, so not clean. So I think once we get like indigo marketing components, all of those things will also be ideal. How? How (00:14:19.381) Jeff: we want (00:14:19.781) Allie Young: to look at how we want that first initial look to be, you know, and if we're talking about a forward-facing view, it's the concerts, it's what we're premiering. Then it's going to be the first thing you (00:14:29.381) Jeff: see is (00:14:29.881) Allie Young: indigo, right? (00:14:31.181) Jeff: The (00:14:31.481) Allie Young: First CD or 502s, right? So that is also something to consider, and that's when Richfield is a really good example, because Richfield is a beautiful space. I mean, Jeff and I went out there. I don't know, it was like a month ago. (00:14:43.081) Jeff: Two months ago. (00:14:43.781) Allie Young: But the website really doesn't show that much of the theater, right? You don't really (00:14:50.981) Aaron Lyles: get in, and simple, it's really nice. (00:14:53.081) Jeff: Yeah, (00:14:53.281) Allie Young: right. It's really what's happening on stage and how do you support? How do you give, how do you buy tickets? How do you interact with us? And then it's and by the way, this is a beautiful space. (00:15:03.881) Kris Barnett: Well, the other thing I like about Richfield is that the footer of every page is cumbersome. And me being the one who's uploaded them for the last (00:15:19.581) Jeff: three (00:15:19.981) Kris Barnett: years, everybody gives you a different logo size. Everybody, like you're trying to make a platinum bigger and the, you know, silver smaller and you know, it's crazy. Richfield has a scrolling sponsor bar at the bottom of their page, which is a beautiful idea because then it doesn't have to live in this giant footer when you have 25 sponsors. (00:15:42.481) Jeff: Yeah. Yeah, a great idea. (00:15:43.181) Aaron Lyles: Yep. I think that would be really nice. It's relatively easy to build, and then as far as brand guidelines, (00:15:50.381) Jeff: what (00:15:50.781) Aaron Lyles: You ask of sponsors, is there a specific ask (00:15:54.881) Jeff: of (00:15:56.081) Aaron Lyles: Just dimensions, guidelines, and what you need, or do they just hand you (00:16:01.581) Kris Barnett: What do they have? They hand us what this (00:16:07.881) Jeff: is (00:16:07.981) Kris Barnett: And they don't have, you know, marketing (00:16:10.081) Jeff: departments and (00:16:10.881) Kris Barnett: The logo that they use on everything (00:16:13.181) Aaron Lyles: and (00:16:13.481) Kris Barnett: particularly PNG files that we get from Nesolagus. (00:16:16.181) Jeff: I did having done websites for decades. It's it doesn't matter what you (00:16:21.281) Aaron Lyles: ask for. (00:16:21.581) Jeff: Yeah, you'll get (00:16:23.381) Aaron Lyles: what they have. I often have to redesign them quite a bit when I get some as well. So I feel both of your pain. You'll just get (00:16:30.881) Jeff: your pain. You'll just get (00:16:32.481) Aaron Lyles: what they have (00:16:32.981) Jeff: and because they give us money, we'll say thank you, (00:16:35.881) Aaron Lyles: yes, right? Two. If there is, um, you know, some willingness for sponsors to be in a single or dual-colored environment for the brand. If they are okay with that, that's another way to do it where everything can come across as one color on that scroll that fits the branding that is with the site. And I think even Redfield does that with their black and white scroll that they have. That's usually the easiest way around it. Then you don't have to redesign. It's easy on our end to make (00:17:11.881) Jeff: everything (00:17:12.081) Aaron Lyles: a black logo. You know, (00:17:14.781) Jeff: again (00:17:15.181) Aaron Lyles: that's up to (00:17:16.081) Jeff: you guys, but I think it's Tenison Golf that does that very successfully. They try to neutralize the background while still having everybody's logos out. (00:17:24.381) Aaron Lyles: there (00:17:24.481) Jeff: and I think it (00:17:25.881) Kris Barnett: it (00:17:26.581) Jeff: really looks much (00:17:28.281) Aaron Lyles: Better. Yeah, it looks elevated as well. It looks that way and you're really just saving yourself a lot of pain too. So that would definitely be my recommendation. Again, I want to look at everything, but I think that's an easy way to do it and the scroll is something you can easily do. (00:17:47.281) Kris Barnett: Yeah, I mean our footer is way too big. There are 20 logos in there. (00:17:54.581) Aaron Lyles: Yeah, (00:17:54.781) Jeff: So we want to have 50, (00:17:56.781) Aaron Lyles: so yeah, exactly. (00:17:58.481) Jeff: You (00:17:58.881) Aaron Lyles: don't want to cut those back because that's your cash flow. (00:18:01.181) Jeff: You just (00:18:01.581) Aaron Lyles: want to make it. So it's displayed in a certain way, completely (00:18:04.981) Kris Barnett: understand that because it also comes the way it comes across. The dark. Well, because like no matter what you try to do on Squarespace (00:18:17.181) Jeff: to make sure (00:18:17.681) Kris Barnett: They're there. All of a sudden, platinum sponsors are not really sponsors. It moves. Yeah, (00:18:26.181) Aaron Lyles: I think eventually, you know, when the time's right, getting away from Squarespace is a really good idea just because you are boxed in, you're limited. There's some ways (00:18:35.581) Jeff: you (00:18:35.681) Aaron Lyles: you can custom code in Squarespace and get away from that, but for the most part, you're going to want that flexibility in the future. I think it's probably a good time (00:18:43.381) Jeff: to (00:18:43.681) Aaron Lyles: Stick within the bounds of Squarespace and we (00:18:46.281) Jeff: can, (00:18:46.481) Aaron Lyles: You know, we could break it a little bit to make sure that it's doing what you need, but you know, once we see what that yields, so we see ticket sales go up, we get the branding where we want it, then let's talk again. Alright, let's see what might be at our disposal because I think there are other options. I think that would probably be certain. (00:19:02.881) Jeff: Better (00:19:03.181) Aaron Lyles: in the future. (00:19:03.881) Kris Barnett: Well, I think Squarespace is a good place to stay for now. (00:19:07.681) Aaron Lyles: because (00:19:07.981) Kris Barnett: Staff, testing. (00:19:08.981) Aaron Lyles: maintain it. (00:19:09.281) Kris Barnett: And it's more user-friendly than WordPress, or I mean a lot of other sites are very cumbersome. (00:19:16.081) Aaron Lyles: Yeah, (00:19:16.481) Kris Barnett: yeah, if you're not a (00:19:18.081) Jeff: techie person. Yeah. For now, for now. Yeah, I agree with you that for now we keep it there. So much. In the three years before Allie joined us, there was a lot of transition, let's say. So volunteers ended up having to get their hands in the muck more than is healthy for an organization. But we did a great job in all going, Kris being a giant part of that. So for the short run, for all our sanity, I think we continue with where we are and then we'll talk about it because I (00:20:01.481) Aaron Lyles: think, (00:20:03.581) Jeff: Our goal is to get into some new rhythms, to be able to truly have marketing be a staff function, to truly be able to support, to have an organization that runs itself and is guided by the board, rather than a board that runs the organization. Yes. And we've made some giant steps in that direction, so we're very confident that that's where we're going to go. And so at some point we'll transition. At some point, this will be something that the board would never consider (00:20:47.081) Aaron Lyles: Touching, but we (00:20:50.181) Jeff: need more. We need, we need to build stability in a whole lot of other places before that happens, (00:20:55.881) Aaron Lyles: Of course. Yeah. And that's where I want to be a partner. I want to be helpful in that. I don't want to add any friction into that. I sit on the board of Hartford Stage. I sit on the board of the Arts Council. I know that very well, that dynamic, and I think that you guys are lucky that you have people like you, Kris and Jeff, that can get their hands dirty, that have the background, who could jump in and play that role. But it's not sustainable, and it is a good place to be when you take an advisory role and let the staff do what they need to do. And that doesn't happen overnight, right? So I think understanding how we get to that point and making sure that we do that in thoughtful ways is kind of the only way forward. So I'm excited to be a partner in that, but I get all those sensitivities. I am in those trenches as well, so (00:21:41.581) Jeff: fully (00:21:42.281) Aaron Lyles: understand. (00:21:43.981) Jeff: Well, and I would say that the thing that I don't want to get off and not say, because we're at a place where we're about to... (00:21:59.681) Kris Barnett: change (00:22:00.681) Jeff: Where we're moving forward rapidly. I mean, our calendar for this year, the amount of that that's self-controlled, and we see some giant holes, including relationships with the people that come on site. We used to be a rental site, so we never knew who was coming until they showed up. We're controlling more of our own shows, which means we can have customers, and we can understand our customers, and we can sell seriously. Like next year, we hope to get into that, where we're selling (00:22:32.581) +1 860-***-**60: a series. (00:22:35.081) Jeff: So it's a very exciting time and we just have to (00:22:37.781) +1 860-***-**60: make sure that (00:22:38.481) Jeff: our foundational elements like technology, like our website, and all the other ways you said to reach out, that we're constantly reaching out and seeking more information because that's the biggest hole in what we've built so far. Who's coming? Why do they think it's important? Why are they giving to us? We'll just be so much smarter when we know some of that. (00:23:07.381) Aaron Lyles: Yeah, and I'm happy I could share a screen with you really quickly just to kind of show you what I did for the Harvard Arts Council. (00:23:14.581) Jeff: Council here (00:23:14.881) Aaron Lyles: as well. As far as what some of that relational intelligence looks like, I think it's on the nose of what you're describing. If that works for you (00:23:22.781) Jeff: Guys, I can show you. Yeah. (00:23:23.681) Aaron Lyles: Please, okay. (00:23:24.481) Jeff: Um (00:23:27.881) Aaron Lyles: Yeah. So, all right, so what we're seeing here is the dashboard. We did a smaller project to start with the Arts console. Their whole thing was, look, we have 20,000 people in our CRMs. (00:23:42.081) Jeff: What's that? (00:23:46.081) Aaron Lyles: Sorry, what did you say? Jeff. (00:23:47.581) Jeff: I didn't. (00:23:48.481) Aaron Lyles: Oh, sorry. Sorry, it might have been feedback. (00:23:51.281) Jeff: of my own (00:23:51.781) Aaron Lyles: Voice. So they wanted to understand out of their (00:23:56.181) Jeff: 20,000 (00:23:57.081) Aaron Lyles: donors in their CRM, who's an active donor, who's a lapsed donor, who's new to the organization? What does that look like? So, we started with a very small survey going out to about 500 people to really understand where they stood. Then what the archetypes of that audience look like, and even with a small sample, we had a 35% completion rate. We had 70% of those who completed actually opt in and say, here's my contact information. Please keep me in the loop. I want to be a part of this community, (00:24:28.281) Jeff: which (00:24:29.181) Aaron Lyles: for us is always our goal, to keep that at least 70% and higher, so you continue to build those (00:24:35.281) +1 860-***-**60: relationships? (00:24:37.381) Aaron Lyles: And then in here, these are some of the archetypes I was talking about, that the tools that we build kind of start mapping. We have your loyal supporters, your artist connectors, your community curious, lapsed donors. As they go through these survey experiences, we start understanding what their motivations are, what their pain points are. All of that comes through, and then what we end up seeing here, you could also know where everybody is geographically, which I think is really helpful. You know, I'm in West Hartford. Allie and I kind of joked about this before, about getting people over the hill. My daughter goes to school in Simsbury, my family's over there, so there is this dichotomy in where people are coming from and why, which we like to explore. So even understanding, putting that layer of data onto things is really important. And here, you'll see how people connect to the arts, how they prefer to be communicated (00:25:35.781) Jeff: with, excuse me, (00:25:37.581) Aaron Lyles: what their barriers (00:25:38.981) Jeff: to giving (00:25:39.581) Aaron Lyles: might (00:25:39.781) Jeff: be. (00:25:39.981) Aaron Lyles: And as we start seeing this on an individual (00:25:43.481) Jeff: basis, (00:25:44.181) Aaron Lyles: you actually, this starts feeding into how you segment your outreach (00:25:48.081) Jeff: as well (00:25:48.481) Aaron Lyles: and you're able to actually build a thoughtful relationship with your community this way. So, um, and then in here, I'll just show you a couple other things really quickly and then I'll get out of here. But we have every single question (00:26:03.481) Jeff: mapped out (00:26:04.981) Aaron Lyles: and then we also have the narrative data in here. (00:26:07.181) Jeff: So (00:26:07.481) Aaron Lyles: we had 260 narratives come through. These are people telling us their stories of how they can connect with the organization, what the arts means to them, which is incredibly valuable. Then we go out and build reporting off of that. We have case studies that come out of this, strategic memos—this was our listening tour report. That will literally give you, and we customize this per client. (00:26:32.281) +1 860-***-**60: So, (00:26:32.581) Aaron Lyles: whatever (00:26:33.281) +1 860-***-**60: it is (00:26:33.581) Aaron Lyles: that we see as objectives with you that come out of discovery (00:26:36.781) Jeff: Discovery (00:26:37.081) Aaron Lyles: is how these reports start getting billed, and then it builds actual strategic insights with implementation guides on it as well. So sky's the limit as far as where this can go. Now, what I don't want to do is scare you, like this is what we're going to do (00:26:52.381) Jeff: by. (00:26:53.481) Aaron Lyles: January 26th, but we have a lot of capabilities and we're always thinking in this (00:26:58.781) Jeff: mindset. (00:26:59.081) Aaron Lyles: when (00:26:59.681) +1 860-***-**60: it (00:26:59.781) Aaron Lyles: comes to web design, when it comes to marketing. All of those things to us are very interconnected, and we want to make sure that there's intelligence and relationship building in every single thing that we (00:27:12.281) +1 860-***-**60: design or (00:27:12.881) Aaron Lyles: think through. So I just want to flash it here really quickly, so you know that that's always (00:27:17.781) Jeff: in our mind. (00:27:19.981) +1 860-***-**60: Thank you. Hi, this is Lynne. I apologize, we lost connectivity. Cox is working in our neighborhood and (00:27:26.681) Aaron Lyles: the (00:27:27.081) +1 860-***-**60: Internet. So anyways, oh, I just came back in when Jeff was speaking and I do have a question regarding the surveys. We've done very modest surveys in the past, maybe about, I think, five years ago and one of the questions that was asked was trouble for us. And it doesn't sound from what you just said like we're going to be asking people what they're looking for in programming. The reason I say that is because when we've asked before, they're telling us, we want big acts. We are now building a much better season schedule than we've been able to do before, thank God. But I'm still a little wary. I don't want to give people the opportunity to tell us what they want in terms of programming at (00:28:13.581) Jeff: this point. (00:28:13.981) Aaron Lyles: Yep, no. It's a great question. (00:28:15.881) Jeff: So, (00:28:16.281) Aaron Lyles: We have a 66-page methodology documentation that I'm happy to send. It might put (00:28:22.281) +1 860-***-**60: you to sleep, (00:28:22.581) Aaron Lyles: but it's very (00:28:23.281) +1 860-***-**60: important (00:28:23.581) Aaron Lyles: As far (00:28:24.081) +1 860-***-**60: as (00:28:24.281) Aaron Lyles: How we build (00:28:25.581) +1 860-***-**60: our (00:28:25.781) Aaron Lyles: Surveys. (00:28:26.281) +1 860-***-**60: Okay? (00:28:27.681) Aaron Lyles: There's a question. Branching, skip logic. We have (00:28:30.781) +1 860-***-**60: video (00:28:31.181) Aaron Lyles: Audio features, ranked choice. What we do is take a behavioral science approach to all our surveys. (00:28:37.481) +1 860-***-**60: We (00:28:37.981) Aaron Lyles: Work on that question. We don't (00:28:40.181) +1 860-***-**60: ask (00:28:40.581) Aaron Lyles: That question because of exactly what you are saying. Like (00:28:44.481) +1 860-***-**60: what (00:28:44.881) Aaron Lyles: That doesn't actually create more bottlenecks for you, what (00:28:48.081) +1 860-***-**60: we do (00:28:48.281) Aaron Lyles: And we figure out the questions around it so we can start understanding. Why are you saying you want a big app? What is really behind (00:28:56.981) +1 860-***-**60: that thing? (00:28:57.381) Aaron Lyles: Why, and (00:28:58.681) +1 860-***-**60: we (00:28:58.881) Aaron Lyles: Start to finding those (00:29:00.081) +1 860-***-**60: experience (00:29:01.081) Aaron Lyles: Touch points in the cultural touchpoints. (00:29:02.781) +1 860-***-**60: Like, okay. (00:29:03.781) Aaron Lyles: They say they want a big act, but what they actually want is something that actually speaks more to jazz culture and you know (00:29:10.981) +1 860-***-**60: all these (00:29:11.381) Aaron Lyles: things (00:29:11.481) +1 860-***-**60: like (00:29:11.981) Aaron Lyles: pulling them apart, and that starts in the programming as opposed to, 'Hey, tell us what you want and we promise we'll give it to you.' (00:29:19.181) +1 860-***-**60: which is just (00:29:19.781) Aaron Lyles: right (00:29:20.281) +1 860-***-**60: Right now, which I realize wasn't going to be that direct. All the questions that you just outlined are exactly on target, so that's (00:29:27.981) Jeff: fine. (00:29:28.281) Aaron Lyles: Thank you. And for a future in the meeting, hopefully we can have I can, you know, spend (00:29:33.881) +1 860-***-**60: 15-20 (00:29:34.481) Aaron Lyles: minutes, show you what that looks like on the back end and (00:29:37.281) +1 860-***-**60: show (00:29:37.581) Aaron Lyles: show you what it looks like from the participant's perspective. It's (00:29:40.281) +1 860-***-**60: really (00:29:40.481) Aaron Lyles: neat. Just how complex the branching is and then (00:29:43.881) +1 860-***-**60: how (00:29:44.081) Aaron Lyles: Smoothly they're all done, and it looks like a text to (00:29:47.781) +1 860-***-**60: do it. (00:29:48.281) Aaron Lyles: The bubble comes up, you see the dots come, and (00:29:52.881) +1 860-***-**60: it's not like (00:29:53.381) Aaron Lyles: A chatbot like a customer service one. It's completely custom built, multiple pathways, and there's a lot of listening to the method. Viewers are like, oh, that's really interesting. (00:30:05.181) +1 860-***-**60: I'm (00:30:06.181) Aaron Lyles: wondering why I said that. (00:30:24.326) +1 860-***-**60: To be realistic, right? (00:30:25.326) Aaron Lyles: within the (00:30:25.826) +1 860-***-**60: time. And then we (00:30:27.226) Aaron Lyles: could build a study. (00:30:28.626) Kris Barnett: Yeah, understood. Thank you. Um, I have a couple of questions or comments, (00:30:34.326) +1 860-***-**60: so (00:30:34.726) Kris Barnett: When you're doing the survey, we seem very notorious for this, and there are many of our organizations. We certainly do surveys and studies, and then we never act on anything that comes out of them. Okay. And so I think we as a board need to be prepared as an organization to, once we get this data, which is fabulous, we need to be able to commit to acting on some of these things that come out of it. Because there's nothing worse than people asking your opinion on something and nothing happening with that information because we're an outdoor venue. I've got a personal stake in this because I have a (00:31:09.426) Jeff: disability, (00:31:09.526) Kris Barnett: I think having accessibility questions as part of the survey is important because we heard a lot from our aging population. (00:31:18.726) Jeff: last (00:31:19.126) Kris Barnett: Last year, some of it was very difficult in accessing our facility. I think that's important to include in the survey because those are low-hanging fruit, things that we can solve quickly. And then (00:31:34.726) +1 860-***-**60: I had another point (00:31:35.826) Kris Barnett: And I totally forgot it. I'm sorry. Oh, before I forget, when you're doing the website, can you incorporate somehow in there the ability for people to sign up for our newsletters? Because we don't have a current ability to sign up to get constant communications from us and (00:31:54.326) Jeff: We need to (00:31:55.626) Aaron Lyles: Start cultivating more email addresses. Yes. Um, short answer to your second question: yes. Your first question, thank you so much for pointing that out. One of the things I didn't show you in that dashboard is we understand a lot of my clients are non-profits. We know that you don't have a data team. We know that that's (00:32:15.726) +1 860-***-**60: Great. You (00:32:16.226) Aaron Lyles: Just handed me a bunch of data. Now, first of all, how do I understand the status of all? Do I have the researchers (00:32:21.626) Jeff: to (00:32:21.826) Aaron Lyles: actually take action on the data that I'm learning? That's what our tool does. So it actually provides you (00:32:27.826) Jeff: that (00:32:28.026) Aaron Lyles: roadmap. And it also has that initial, it generates reports that go back, that are user friendly. That's a, hey, we (00:32:37.026) Jeff: heard you, (00:32:37.526) Aaron Lyles: we appreciate the time. (00:32:39.226) Jeff: This is (00:32:39.626) Aaron Lyles: what we say verbatim, but thanks for being vulnerable. Thanks for being on, thanks for taking the time to actually tell us how you felt. Here's what we saw and here's what we're planning to do. So that is an automatic generation that you guys have access to, to at least go back immediately and say, we heard you. Here's what we saw. This is really exciting and then we have strategies that come out of it as well that will work with you to build what those look like that then go into your email blast that have CTAs like you're talking about: sign up for the newsletter, buy your tickets here, join our membership program, like whatever those (00:33:16.326) Kris Barnett: things (00:33:16.626) Aaron Lyles: are. We build those CTAs into what comes out of the data. I've been on the other end of that and there's nothing more frustrating than knowing you have this intelligence and you're just handcuffed on what to do with it, and I never want anyone in that position, so we're definitely going to have (00:33:34.626) Jeff: a post data plan. Thank you. (00:33:39.126) Kris Barnett: I'm sorry, that's okay. Go ahead. I remember my next question, so I think it would also, and I don't know if it's been part of the conversation, we have a volunteer population that I think (00:33:50.426) Aaron Lyles: it's (00:33:50.726) Kris Barnett: important to do a separate, maybe some separate questions for, in addition to them, because we need to understand why they initially volunteered, why they continue to volunteer, or why they're not volunteering anymore, because we've seen our volunteer (00:34:06.326) Jeff: numbers (00:34:06.526) Kris Barnett: Drop off, and part of that is because they started volunteering 20 years ago and they're getting (00:34:12.626) Jeff: of the age (00:34:13.126) Kris Barnett: where they can't do (00:34:13.726) Jeff: some of the stuff anymore. (00:34:16.326) Kris Barnett: You know, I think we need to nurture our relationships with our volunteers quite a bit more because they need to feel heard and valued a lot more. During this transition, I think some of (00:34:30.526) +1 860-***-**60: that (00:34:30.726) Kris Barnett: fell to the wayside and we need to make sure that we're sharing (00:34:31.226) +1 860-***-**60: the Wayside and we need to make sure that we're sharing (00:34:33.426) Jeff: them. We're getting (00:34:38.226) Kris Barnett: feedback from you now. That's sorry. so, um, I don't know if that's been part of the conversation but I think it's super important to hear them and make them feel (00:34:50.226) Aaron Lyles: Valued in this process too. 100%. This is what I was talking about earlier with the multiple stakeholders. I think once things get kicked off, those are some of the (00:34:59.226) Jeff: the (00:34:59.426) Aaron Lyles: initial questions we have. Who are the cohorts (00:35:02.126) Jeff: that we (00:35:02.826) Aaron Lyles: need to really pay attention to. You have your volunteers, you have sponsors. You have (00:35:07.326) Kris Barnett: audience members, (00:35:08.126) Aaron Lyles: You have your board, you have your staff, each one of those plays a very active role in the lifeblood of the organization. So just what you said right there is already getting my wheels turning as far as those whys, the questions that you asked like the (00:35:24.526) Jeff: assumption is, (00:35:24.926) Aaron Lyles: they're probably aging out. They may be can't do this, but there may be other reasons in there. In addition to that, right? We want to go find that out and even just asking a question shows you already care. So I think that step of we want to know this already shows trust, right? That's already building a strong relationship, so I love that idea. And I think to start, we could probably, I don't want to over-promise. I want to, you know, stay within our parameters but I think doing something In that (00:35:55.526) Jeff: world (00:35:55.826) Aaron Lyles: of volunteers. As they do, play a big role. I think we should have initially. Audience insights are obviously important, and I think with those two and the web rebuild and really understanding how to do that quickly and get that off, I think it's a great starting point and then we just continue to (00:36:13.826) Jeff: collaborate, you know, within the project. I think that's great. Yeah, it's almost like a separate track because we already know these people, and we have contact with these people. We can do that on a separate track because the other one, the branding thing with our clients, with our ticket buyers, with our attendees. I kind of feel like big picture going to smaller, right? That getting an idea of how they feel first about us, and I just, I just rather know where I'm going with my questionnaires, even though it'll change over time. Things will come up, but (00:36:55.726) Aaron Lyles: It'd be nice to have a direction for that. Yeah. And that's (00:37:00.226) Jeff: actually (00:37:00.526) Aaron Lyles: informing. What are you asking volunteers to do? Like, let's find that out first. I think what you're describing, Jeff, is that now we understand we have the insights from that larger umbrella. Now we can activate our volunteer base, and some of that is in parallel, but then it's okay. Who are volunteers, who is not going to be here anymore? Who can we get into this pool? What do we need them to do? What is (00:37:25.326) Jeff: That will be informed from that first piece. (00:37:28.126) Aaron Lyles: Yeah, (00:37:28.726) Jeff: absolutely. (00:37:35.126) Aaron Lyles: Any other questions? Happy to answer anything I can. (00:37:41.726) Lynne Adame: been very (00:37:42.026) Aaron Lyles: Helpful for me. Aaron, thank you. (00:37:44.326) Lynne Adame: Likewise, I really appreciate it. I'm back, sorry. (00:37:48.326) Kris Barnett: I'm sure I missed the discussion, so I apologize. (00:37:49.126) Lynne Adame: Again, in terms of website design, I did a survey of all of our competitors throughout the state, and there's a lot of similarities between the way they approached their websites. I'm sure you've seen them as well. When you open their site, it's either a video or scrolling of events like what we had, and then they could go directly into events, which I think is probably a very good model. That said, I'm hoping we can come up with something a little bit unique for us, our brands so to speak, however you think that works. The other thing I'm interested in, because when I was doing this survey, one thing we (00:38:37.326) Jeff: haven't talked about. (00:38:37.926) Lynne Adame: is search optimization. Actually, we are better than most of our competitors. In other words, when you open up Google and say Simsbury, (00:38:49.126) Jeff: Meadows, (00:38:49.326) Lynne Adame: Performing Arts Center, when that comes up, in all cases except ours, first, (00:38:55.926) Jeff: the (00:38:56.226) Lynne Adame: things that come up are all ticket links, different ticket links that I'm not even sure we use. But in our case there's only one, and then there's a section with just a picture of the venue. Then you get to our (00:39:09.626) Aaron Lyles: website. (00:39:11.426) Lynne Adame: You see what I'm saying? You know, search optimization is all about putting very meadows. That's the first thing that comes up, so it's (00:39:18.326) Jeff: just (00:39:18.526) Lynne Adame: something I wanted to point out as being important. Not that there's another Sims rooms, although there was a place that calls itself the Meadows, I believe it's gosh, (00:39:28.226) Jeff: isn't (00:39:28.726) Aaron Lyles: Xfinity. But anyway, yeah, you (00:39:32.426) Lynne Adame: Used to be the Meadows, I think, in the 90s, (00:39:34.126) Jeff: Right? I remember (00:39:34.926) Lynne Adame: Going (00:39:35.226) Jeff: It's still out (00:39:36.426) Lynne Adame: there (00:39:36.626) Jeff: though on (00:39:37.126) Lynne Adame: there, right? (00:39:37.626) Jeff: Yeah, there are (00:39:38.926) Allie Young: Other metals places around, right? I'm not a big fan of the name. They'd be (00:39:43.526) Aaron Lyles: Branded as the (00:39:44.226) Allie Young: Meadows this year about a month (00:39:45.826) Aaron Lyles: ago. (00:39:46.226) Jeff: Oh, it's a real problem. Yeah. The only thing that (00:39:50.526) Lynne Adame: thing that works (00:39:51.026) Jeff: in (00:39:51.426) Kris Barnett: Our favor is (00:39:51.826) Lynne Adame: there's only one (00:39:52.426) Jeff: Simsbury (00:39:53.026) Lynne Adame: in the (00:39:53.326) Jeff: whole country and (00:39:54.526) Kris Barnett: the whole world. Yeah, that really (00:39:57.226) Lynne Adame: helps us. Crazy (00:39:58.526) Jeff: only Simsbury in the entire world. Wow, yeah. So if you pitch taking Simsbury out of the name, (00:40:05.326) Aaron Lyles: just be (00:40:06.126) Jeff: aware (00:40:06.526) Lynne Adame: of (00:40:06.726) Aaron Lyles: Front, not gonna fly. No, not pitching that. And you know, honestly, to that question too, I'm not here to put anything on top of, you know, or against what is working, right? And what you guys want, that's not (00:40:23.226) Jeff: I'm here (00:40:23.626) Aaron Lyles: to be a partner as far as (00:40:25.326) Lynne Adame: SEO if (00:40:26.926) Aaron Lyles: that's working. Well like, let's keep using it like changes. We make obviously we (00:40:31.326) Lynne Adame: would have to (00:40:31.826) Aaron Lyles: adapt and adjust the SEO to it. Um, I think, you know, we are, we're going into geo, which is generated engine optimization, which is a whole other world, which is gonna be, and so I think eyes on what that looks like and getting ahead of that, because I think it's a safe bet to say you'd probably be out of the game with your competitors. I'm starting (00:40:51.426) Lynne Adame: to look at (00:40:51.826) Aaron Lyles: that. So that's something we should think about too. And I think that is just, (00:40:56.126) Lynne Adame: you know, (00:40:56.926) Aaron Lyles: a necessity of a rebuild and whatever infrastructure is already (00:41:01.126) Jeff: in place and (00:41:01.726) Lynne Adame: working, like (00:41:02.226) Aaron Lyles: Thank you. I don't want (00:41:04.526) Lynne Adame: to. So don't worry about that, okay? (00:41:07.926) Jeff: I (00:41:09.226) Lynne Adame: figured it was (00:41:10.126) Aaron Lyles: part of your plan, just wanted to point it out. Yeah, no, thank you. Glad you did. Um, and I'm available. You guys have my email here, so if something comes up later that you didn't remember now, I'm happy to answer any questions. (00:41:26.726) Kris Barnett: Have additional conversations. (00:41:27.726) Lynne Adame: conversations. (00:41:28.026) Kris Barnett: I just want to make sure I put that out there. So, what's your timeline? (00:41:28.726) Jeff: make (00:41:29.226) Kris Barnett: sure I put that out there. So, what's your timeline (00:41:33.026) Jeff: goal for the (00:41:33.426) Kris Barnett: Website? When, what are you looking for as a deliverable for (00:41:37.626) Aaron Lyles: Someone to beta test? Yeah, so that's kind of step two here, because the (00:41:44.326) Kris Barnett: proposal (00:41:44.826) Aaron Lyles: Obviously it was around Thanksgiving, so I think we have to come back to that timeline, look at it, and understand. (00:41:50.626) Kris Barnett: what (00:41:50.926) Aaron Lyles: is your timeline (00:41:51.826) Jeff: Allie? I think (00:41:52.526) Aaron Lyles: you had mentioned. The (00:41:53.226) Allie Young: January 26th was when we go live with tickets. Yeah, music. So even if (00:42:01.026) Jeff: there's (00:42:01.226) Allie Young: A little bit of a facelift, it's (00:42:04.826) Jeff: a (00:42:05.226) Allie Young: Full redesign, but a facelift would be helpful. So (00:42:11.026) Jeff: when (00:42:11.426) Allie Young: People are buying in to go to get it looks a little (00:42:14.726) Jeff: better, (00:42:14.926) Allie Young: A little more updated. And I'll show getting OTF or ticketing system (00:42:20.826) Aaron Lyles: Link to that as well. It's going to be important. Okay, great. And right now (00:42:26.426) Allie Young: You're about right, right? You don't have the new ticketing in there. Yeah, yeah, no. I mean it's not. I mean we don't have anything, we're Otis, and we're building a tomorrow. Actually, tomorrow Christine and I, really Christina eventually, I'm sure, are meeting with Otis to actually finalize all of it for (00:42:44.926) Aaron Lyles: indigo (00:42:45.726) Jeff: to get that (00:42:46.026) Aaron Lyles: up and running for the 26th. Okay. Yeah, I think I can (00:42:50.126) Lynne Adame: confidently. (00:42:50.826) Aaron Lyles: Say all the facelift for the 26th. Obviously, you know, (00:42:54.926) Allie Young: as soon as (00:42:55.426) Aaron Lyles: possible, we should schedule (00:42:56.826) Jeff: discovery. You know, look at (00:42:59.426) Aaron Lyles: everything (00:43:00.026) Jeff: 26th of January. (00:43:01.426) Aaron Lyles: Why (00:43:01.826) Lynne Adame: are we (00:43:01.926) Aaron Lyles: starting so (00:43:02.626) Allie Young: Early? (00:43:02.826) Jeff: Yeah, (00:43:05.626) Aaron Lyles: so Aaron (00:43:06.426) Allie Young: Yeah, this next week, you and I can sit down. I don't know if we want the two of us, in pursuits or not, to go through link by link and then start mapping it. One of the pieces that I want to add is a volunteer component so people can click and say they want to volunteer, and it goes right to Involve the Sticks. (00:43:25.226) Lynne Adame: there's just (00:43:26.026) Allie Young: Another way for people to engage. One of my big goals this year is, I know we talked about volunteers, but (00:43:33.326) Kris Barnett: When I (00:43:33.626) Allie Young: Say kind of revitalize, rejuvenate. I mean, that's a really small—those are small words for what we're trying to do. We're really building from scratch, essentially a volunteer program at this point. So, I want to have the ability (00:43:50.126) Aaron Lyles: for people to volunteer on the (00:43:52.426) Jeff: website as well. (00:43:53.526) Lynne Adame: Okay. (00:43:53.626) Aaron Lyles: Yeah. (00:43:55.526) Kris Barnett: Awesome. When (00:43:57.826) Jeff: you're doing the website, I think (00:43:59.026) Aaron Lyles: the thing that bothers me the most is our (00:44:00.626) Kris Barnett: Calendar. Okay, it drives me insane. It's tiny. You can't read it. You (00:44:08.626) Jeff: can't (00:44:08.926) Kris Barnett: Change the fonts so people can see it. We don't, I mean, you know, I'm redoing a website for my church right now and it's all about, you know, using accessible fonts, and the fonts that we've got are just, they're hard to read and we have for HSO. We have an older (00:44:25.426) Jeff: audience (00:44:25.726) Aaron Lyles: and (00:44:26.426) Lynne Adame: They're just not accessible. (00:44:27.726) Aaron Lyles: accessible. Yeah. Um, here. And that's probably just a Squarespace widget. I think that you have in their right now. Right. Is it like a default? (00:44:40.326) Kris Barnett: that you're working with on the template that you're in, right? Yeah. And you can't change the size of the (00:44:45.226) Jeff: font (00:44:45.326) Kris Barnett: or the kind of a font and the Calendly function is this teeny little calendar that you've got to click on the date. So you may have to (00:44:51.526) Lynne Adame: do (00:44:51.626) Jeff: three (00:44:51.926) Lynne Adame: clicks to get (00:44:52.526) Aaron Lyles: somewhere and it's yeah. Yeah. I think even if you know, our short term goals, (00:44:59.526) Lynne Adame: just (00:44:59.826) Aaron Lyles: get a different Squarespace template and then tweak it that (00:45:03.726) Lynne Adame: has better (00:45:04.126) Aaron Lyles: features and that's probably step one. It's the easiest lift. We'll have to do a little bit of, you know, transferring features over. That's easy. I think that'd be a great start, and then we can kind of take a breath and then really look (00:45:18.126) Lynne Adame: at it (00:45:18.626) Aaron Lyles: and then see what else we can do, and then eventually just keep. But that's probably your lowest hanging fruit right there. But, yeah, understanding what those specific issues, pain points, bottlenecks are is where we're going to start on the next call. Allie and I can, you know, go through all that stuff and (00:45:36.326) Lynne Adame: figure out what (00:45:36.726) Aaron Lyles: those details are and come up with the plan. But, yeah, everything you're describing, I don't think (00:45:41.826) Lynne Adame: I'm nothing's raising any flags on my end. Well, just to put my two cents in. (00:45:49.126) Kris Barnett: I (00:45:50.426) Lynne Adame: agree (00:45:50.726) Kris Barnett: with (00:45:50.826) Lynne Adame: I agree with Kris. Right now, the way the calendar is used is a problem. It's an obstacle. Again, look at all the competitors. They simply have their video or their crawl, (00:46:01.726) Aaron Lyles: but (00:46:02.326) Lynne Adame: Then it goes right to events immediately underneath, and some of them are organized obviously by month or something, so you don't (00:46:10.526) Aaron Lyles: have (00:46:10.826) Lynne Adame: to go through multiple layers to get to your events, and I think (00:46:13.826) Jeff: that's critical for (00:46:14.626) Aaron Lyles: us right (00:46:15.126) Jeff: now. (00:46:15.326) Kris Barnett: There's too many layers, and Allie just (00:46:19.026) Jeff: so, you know, (00:46:19.326) Allie Young: when you click on volunteer to go to voltage now, (00:46:23.726) Aaron Lyles: Okay, thank you. And (00:46:26.126) Lynne Adame: When you have that report, can I look at that? All right. (00:46:30.026) Aaron Lyles: Yeah (00:46:30.526) Lynne Adame: All I see is take screenshots. I'll be happy, so you don't have to do it yourself. They're just (00:46:36.426) Aaron Lyles: screenshots but it would give you (00:46:37.726) Lynne Adame: an idea (00:46:38.126) Aaron Lyles: of what those look like. (00:46:39.026) Lynne Adame: Yeah, I'd love to see it. (00:46:40.526) Aaron Lyles: more information. (00:46:41.326) Jeff: Better (00:46:41.726) Lynne Adame: on my (00:46:42.026) Jeff: end, happy to do it. Thank you. That's really helpful too, Lynne. Eventually, we will talk this through with the full board, what the website looks like. (00:46:52.726) Lynne Adame: And that's (00:46:53.526) Jeff: Always the best place to start is, hey, look at our competitors. (00:46:56.326) Lynne Adame: Exactly what (00:46:57.026) Jeff: People do, these are the standards. These are the norms, right? This is now what, you know, we're gonna (00:47:02.126) Lynne Adame: Embrace some of (00:47:02.726) Jeff: the norms and we're going to try and be different (00:47:04.626) Kris Barnett: in other (00:47:05.026) Jeff: areas. (00:47:05.326) Lynne Adame: but the norms (00:47:06.626) Jeff: of the norms ticket. Buyers. (00:47:07.726) Lynne Adame: Buy. (00:47:08.326) Aaron Lyles: exactly (00:47:09.826) Lynne Adame: certain way. Yeah. If you (00:47:13.426) Kris Barnett: Want to have (00:47:13.726) Jeff: You have (00:47:14.026) Lynne Adame: The fewest (00:47:14.426) Aaron Lyles: Obstacles (00:47:14.726) Lynne Adame: In their way (00:47:15.326) Kris Barnett: when they're trying to do that? (00:47:16.326) Lynne Adame: Yeah. Yeah. Thank you. (00:47:26.226) Kris Barnett: I got, I have to hop off because I have to go to another appointment, but I appreciate (00:47:30.926) Jeff: your time (00:47:31.126) Kris Barnett: and Allie, you know, always (00:47:32.926) Lynne Adame: if you need (00:47:33.326) Allie Young: Anything, just yeah, that's cool. Um, yes. So Aaron, also new email, will find a time sooner rather than later to connect. You know, actually, Aaron, in person to get going. He also has some time with my proposed mapping. You can do yours and we can just sort of figure it out, get a little messy, and catch up with the first initial facelift, which will be kind of... (00:48:00.226) Lynne Adame: will do. (00:48:00.526) Allie Young: This is basically lift phase one, facelift phase two, bold guy. Um, and then also, if you can send me all of your tax information, so we can get you guys... (00:48:13.026) Aaron Lyles: into (00:48:13.326) Allie Young: our accounts receivables and (00:48:14.826) Jeff: get all (00:48:15.126) Aaron Lyles: That going. That would be incredible. Thank you, awesome. Okay, I'll follow up by email. (00:48:20.726) Lynne Adame: On Jeff, thank you so much. (00:48:22.826) Aaron Lyles: is really nice to meet you. (00:48:23.826) Lynne Adame: All right, (00:48:28.126) Aaron Lyles: all right, well (00:48:29.726) Allie Young: Everybody, thanks. (00:48:30.726) Jeff: Everybody, bye. Have a good day.